Alison Pifer
Founder | Builder | Operator | Advisor
Alison Pifer is the founder of The Pifer Group™ — an operating advisory helping growth-stage companies simplify execution, strengthen accountability, and accelerate sustainable growth through the SIMPLE Operating System™.
Alison brings 25 years of executive leadership experience to every engagement — including 22 years at LocumTenens.com, where she progressed from recruiter to executive and equity partner while helping scale the organization to over $1.5B in enterprise value.
She has built businesses from the ground up, led organizations through complex transformation, and developed more than 10 leaders who went on to senior roles. As Senior Director of Customer Experience, she built and scaled an enterprise Voice of Customer strategy that generated 5,000+ annual responses and contributed to a five-point improvement in customer retention. Earlier, she was selected to launch AdvancedPractice.com from concept to profitability in 18 months — building the recruiting organization, sales infrastructure, operating model, and leadership team from scratch.
Her work is grounded in a core belief: growth isn’t complicated. Organizations become complicated. Better execution creates better customer experiences, stronger operations, and sustainable growth. The companies that get this right build operational clarity before they need it — not after.
Today, Alison works with a small number of clients at a time — by design. Every engagement gets her full attention, her direct perspective, and her commitment to results that last beyond the engagement.
Areas of expertise
- SIMPLE Operating System™
- Customer Experience Strategy
- Operational Excellence
- Growth Strategy
- AI Readiness & Adoption
- Leadership & Accountability
- Fractional Executive Leadership
- Executive Advisory
How Alison works
Every engagement starts with a direct conversation — no intake forms, no discovery decks. Alison works with a small number of clients at a time, which means every relationship gets the depth and attention it deserves. She brings an operator’s perspective to every engagement: practical, direct, and focused on the changes that will have the most impact on your business.
Ready to work together?
If you’re navigating a growth challenge, an operational inflection point, or a CX transformation, let’s talk.